Archive for March, 2011
Today, most of us in the talent acquisition space have a LinkedIn profile that we hope to leverage in order to find candidates for our open professional positions. What’s interesting, however, is how few recruiters actually leverage the full power of this social network.
As I travel the country working with agency and corporate recruiters alike, there is generally one common thread consistent in their use of LinkedIn – an attitude of “its all about me.” Lets be honest, most of us search our networks with key words and titles, sent inmails and connection requests, and then pitch an open position. Rarely do we apply marketing best practices to our use of LinkedIn in order to develop a real audience of potential candidates.
How big is it?
Neilson Online called LinkedIn “the world’s largest audience of affluent, influential professionals.” The fact is that you can find more than 80 million professionals from more than 200 countries on LinkedIn. In general, LinkedIn’s population is highly educated – with more than 80% having a bachelor or graduate degree. In addition, the average income of a LinkedIn user is about $108,000 per year, and more than 20% are senior level executives and managers.
If you really want to get a return on your LinkedIn investment, start by following these 5 steps.