Archive for Social Media
The Twitter Debate – Who owns your followers?
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Since its launch in 2006, Twitter has become one of the most wildly talked about platforms for both corporate and third party recruiters. Sites like tweetajob.com, tweetmyjobs.com, and jobshouts.com promise recruiters ‘applicants a plenty’ for each job tweeted on the web.
We all know the success of the twitter platform hinges on the number of followers someone can attract. Bloggers, recruiters, and even companies are spending millions of dollars to build their list of followers in order to leverage them for marketing their products, services and careers. Lets face it, as recruiters it takes hours and hours of tweeting in the hopes of generating groups of followers that may turn into future candidates. With all of the effort it takes to actually leverage twitter, the real question is – Who owns your followers? Read More→
Sourcing Technique Best Practices: Really???????
Posted by: | CommentsOn a recent business trip from San Francisco back to Detroit, I took the opportunity to read a just published white paper by the folks at Arbita entitled: Look Before You Leap, Think Before You Post: Sourcing Technique Best Practices. The title itself excited, me since I regularly see recruiters fall into the trap of “post and pray” as apposed to having a systematic approach to sourcing.
To me, Think Before You Post, means that the recruiter employs a process to their sourcing strategy that involves much more than posting their open job to Careerbuilder, Monster and the like and waiting for candidates to apply. Now before you accuse me of being anti-job board, let me say that I believe these tools can be very effective – when used at the right time. (We’ll come back to this in a minute) Read More→
LinkedIn Secrets to Success
Posted by: | CommentsToday, most of us in the talent acquisition space have a LinkedIn profile that we hope to leverage in order to find candidates for our open professional positions. What’s interesting, however, is how few recruiters actually leverage the full power of this social network.
As I travel the country working with agency and corporate recruiters alike, there is generally one common thread consistent in their use of LinkedIn – an attitude of “its all about me.” Lets be honest, most of us search our networks with key words and titles, sent inmails and connection requests, and then pitch an open position. Rarely do we apply marketing best practices to our use of LinkedIn in order to develop a real audience of potential candidates.
How big is it?
Neilson Online called LinkedIn “the world’s largest audience of affluent, influential professionals.” The fact is that you can find more than 80 million professionals from more than 200 countries on LinkedIn. In general, LinkedIn’s population is highly educated – with more than 80% having a bachelor or graduate degree. In addition, the average income of a LinkedIn user is about $108,000 per year, and more than 20% are senior level executives and managers.
If you really want to get a return on your LinkedIn investment, start by following these 5 steps.
Social Media: The Next Mid-Life Crisis?
Posted by: | CommentsIn the past, we countered a mid-life crisis by buying a new sports car, changing a hairstyle or making-over our wardrobes. (When I turned 36 I just had to have a Ferrari – so I bought one!) Successful in our careers and young at heart, we were determined to enjoy the best of both worlds: the wisdom of experience and the adventurous, sometimes reckless spirit of youth. Could modern times cause us to take more drastic measures when reinventing our identities- mid life or mid career?
Google boss, Eric Schmidt, thinks so. He recently warned that one day people may need to change their names to escape their previous online activity. That means when you’re ready to take the next step in your career-to accelerate towards peak earning power and position-the online behavior of your younger years could come back to bite you in the butt! Read More→
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