Archive for Social Media
4 Key Strategies to Address the Coming War for Talent
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Before we experienced the 2008 economic disaster, the phrase “war for talent” seemed to be overused by every corporate and agency recruiter I came in contact with. It seemed to go away until the 1st or 2nd quarter of 2011 and now seems to be back on every executive and recruiter’s mind. Recruiters across the country have shared with me the excitement they have about recruiting again – about building talent pipelines, implementing social media, bolstering up their LinkedIn connections, and creating new and compelling candidate value propositions.
Let me start by giving one word of advice – STOP!
If you are serious about recruiting the best talent, take this as an opportunity to build a recruiting culture throughout the entire organization – up to and including the CEO. Don’t make the mistake of throwing all of your time and money into newfangled technologies, building talent communities or costly social media campaigns unless you have the basic principles of recruiting drilled into both your recruiting staff and your hiring executives. Read More→
The Twitter Debate – Who owns your followers?
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Since its launch in 2006, Twitter has become one of the most wildly talked about platforms for both corporate and third party recruiters. Sites like tweetajob.com, tweetmyjobs.com, and jobshouts.com promise recruiters ‘applicants a plenty’ for each job tweeted on the web.
We all know the success of the twitter platform hinges on the number of followers someone can attract. Bloggers, recruiters, and even companies are spending millions of dollars to build their list of followers in order to leverage them for marketing their products, services and careers. Lets face it, as recruiters it takes hours and hours of tweeting in the hopes of generating groups of followers that may turn into future candidates. With all of the effort it takes to actually leverage twitter, the real question is – Who owns your followers? Read More→
Sourcing Technique Best Practices: Really???????
Posted by: | CommentsOn a recent business trip from San Francisco back to Detroit, I took the opportunity to read a just published white paper by the folks at Arbita entitled: Look Before You Leap, Think Before You Post: Sourcing Technique Best Practices. The title itself excited, me since I regularly see recruiters fall into the trap of “post and pray” as apposed to having a systematic approach to sourcing.
To me, Think Before You Post, means that the recruiter employs a process to their sourcing strategy that involves much more than posting their open job to Careerbuilder, Monster and the like and waiting for candidates to apply. Now before you accuse me of being anti-job board, let me say that I believe these tools can be very effective – when used at the right time. (We’ll come back to this in a minute) Read More→
LinkedIn Secrets to Success
Posted by: | CommentsToday, most of us in the talent acquisition space have a LinkedIn profile that we hope to leverage in order to find candidates for our open professional positions. What’s interesting, however, is how few recruiters actually leverage the full power of this social network.
As I travel the country working with agency and corporate recruiters alike, there is generally one common thread consistent in their use of LinkedIn – an attitude of “its all about me.” Lets be honest, most of us search our networks with key words and titles, sent inmails and connection requests, and then pitch an open position. Rarely do we apply marketing best practices to our use of LinkedIn in order to develop a real audience of potential candidates.
How big is it?
Neilson Online called LinkedIn “the world’s largest audience of affluent, influential professionals.” The fact is that you can find more than 80 million professionals from more than 200 countries on LinkedIn. In general, LinkedIn’s population is highly educated – with more than 80% having a bachelor or graduate degree. In addition, the average income of a LinkedIn user is about $108,000 per year, and more than 20% are senior level executives and managers.
If you really want to get a return on your LinkedIn investment, start by following these 5 steps.
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