Jan

05

The Twitter Debate – Who owns your followers?

Posted by: stevelowisz | Comments (0)

Since its launch in 2006, Twitter has become one of the most wildly talked about platforms for both corporate and third party recruiters.  Sites like tweetajob.com, tweetmyjobs.com, and jobshouts.com promise recruiters ‘applicants a plenty’ for each job tweeted on the web.

We all know the success of the twitter platform hinges on the number of followers someone can attract.  Bloggers, recruiters, and even companies are spending millions of dollars to build their list of followers in order to leverage them for marketing their products, services and careers.  Lets face it, as recruiters it takes hours and hours of tweeting in the hopes of generating groups of followers that may turn into future candidates.   With all of the effort it takes to actually leverage twitter, the real question is – Who owns your followers? Read More→