An interesting question was raised at the European Leadership Forum today: Why do we mostly use social media to tell? Engagement starts with asking a question!
When utilizing social media for brand awareness, it’s crucial to tailor to your audience. Design your content around solving their problems, answering their questions, showing your expertise, and explaining why you should be chosen over the competition.
Ask your followers about their likes and dislikes, their thoughts and opinions, ask for suggestions; find out if you’re giving them what they want and need.
Encourage input. Soliciting feedback by asking questions prompts your followers to add comments and have their voice heard!
Consider online communication less as making a deal and more as developing professional relationship. People appreciate a genuine attitude and tone, and will be able to better interpret your true intent if you feel strongly about relationship development.
Engagement is free advertising and a great opportunity to LISTEN & RESPOND. On each and every social media tool, actually listen to your customers’ wants and needs and follow up
You’ll be shocked at how much insight you’ll gain by actually listening to them instead of waiting for your turn to talk!