Archive for social media
I recently read an article in Forbes that was of little real value to the recruiting community.
The article, titled The 9 Hottest Trends in Corporate Recruiting, lists “new” recruiting concepts and ideas, but there’s a problem – most of the “trends” listed have been talked about for years! Not to mention the kinds of ideas that are named MUST be paired with traditional practices and are not enough to effectively drive results on their own!
Here are some of the “trends” mentioned in the article and why they aren’t really trends/how to leverage them:
Corporate Talent Networks (Talent Communities)
The article applauds the use of talent networks, which are essentially forums coordinated by companies to interact directly with interested talent. But talent networks, which have actually been an ongoing source of conversation in recruiting for years, need to prove their worth to be taken seriously.
An interesting question was raised at the European Leadership Forum today: Why do we mostly use social media to tell? Engagement starts with asking a question!
When utilizing social media for brand awareness, it’s crucial to tailor to your audience. Design your content around solving their problems, answering their questions, showing your expertise, and explaining why you should be chosen over the competition.
Ask your followers about their likes and dislikes, their thoughts and opinions, ask for suggestions; find out if you’re giving them what they want and need.
Encourage input. Soliciting feedback by asking questions prompts your followers to add comments and have their voice heard!
Consider online communication less as making a deal and more as developing professional relationship. People appreciate a genuine attitude and tone, and will be able to better interpret your true intent if you feel strongly about relationship development.
Engagement is free advertising and a great opportunity to LISTEN & RESPOND. On each and every social media tool, actually listen to your customers’ wants and needs and follow up
You’ll be shocked at how much insight you’ll gain by actually listening to them instead of waiting for your turn to talk!