30
MAY
2014

ELF 2014 Presentations Available For Download

It has been an absolute pleasure  to speak at the European Leadership Forum in Wisla Poland.  Digital and Social Media are ingrained into our daily lives. Understanding how to leverage these tools are critical to ensuring that our message is heard and seen.  Although not without its p
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19
MAR
2014

The Trouble with “Omnichannel Recruiting”

Trendy Buzzwords Point to Same Communication Issues I recently came across an article being circulated among retail recruiters that showcases a flashy new buzzword – Omnichannel Recruiting. The term, which is a play on Omnichannel Retailing, means “utilizing new and exciting ways to c
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05
NOV
2013

Social Media WORST Practices, Part 1: OVERPOSTING

Recruiters, let me ask you a question: Why is it that any time I log on to LinkedIn, 15 of the last 17 posts seem be job listings? Are we THAT lazy??? Overposting jobs on LinkedIn is yet another example of Robot Recruiting. With hardly any real content being shared anymore, it’s no wo
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06
AUG
2013

Recruiting “Trends” Not Trends At All: Beware of Impractical Advice & Remember Effective Metrics

I recently read an article in Forbes that was of little real value to the recruiting community. The article, titled The 9 Hottest Trends in Corporate Recruiting, lists “new” recruiting concepts and ideas, but there’s a problem – most of the “trends” listed have been talked about
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28
MAY
2013

Social Media and Engagement: It Starts with a Question!

An interesting question was raised at the European Leadership Forum today: Why do we mostly use social media to tell? Engagement starts with asking a question! When utilizing social media for brand awareness, it’s crucial to tailor to your audience. Design your content around solving
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22
OCT
2012

What Recruiters can learn from Zappos – The Phone IS a Social Medium!

Last week I had the pleasure of attending and speaking at the Recruiting Trends Conference in Las Vegas – well done to my friends at Recruiting Trends!  One of the presentations on recruiting for culture was delivered by a team from online retailer Zappos.  Sitting in the audience, I
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05
JAN
2012

The Twitter Debate – Who owns your followers?

Since its launch in 2006, Twitter has become one of the most wildly talked about platforms for both corporate and third party recruiters.  Sites like tweetajob.com, tweetmyjobs.com, and jobshouts.com promise recruiters ‘applicants a plenty’ for each job tweeted on the web. We all know
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17
NOV
2010

Social Media: The Next Mid-Life Crisis?

In the past, we countered a mid-life crisis by buying a new sports car, changing a hairstyle or making-over our wardrobes. (When I turned 36 I just had to have a Ferrari – so I bought one!) Successful in our careers and young at heart, we were determined to enjoy the best of bot
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