Generation iY:

What we Must Prepare for and Understand as they Enter the Workforce
Truly understanding Generation iY, the next generation to enter the workforce, requires a real understanding of why such individuals think and act the way they do. From technological advances to modern expectations, today’s work climate has created a unique situation for this generation. Gaining a comprehension of how to aid them in the real world will be key to the success of the next wave of business professionals.

My goal as both a business entrepreneur and parent of iY and Millennial children is to provide the insight necessary to bridge the gap between adults and the emerging generation through observation of previous generations in the workforce and the perceived vs. actual priorities of iY.

Diversity in Business

“Who does this bald white guy think he is talking about diversity?”

“He has no right to talk about this!”

I’m here to tell you that these attitudes are part of the problem. This divide we’ve created in the business world, in which we think we MUST employ someone based on the color of their skin and not their skills, has actually created a cultural rift that has made things worse.

The purpose of this book is to take a closer look at what we’re doing wrong and try and question it. In this book, we’ll talk about the issue with the standard definition of diversity, how to re-define diversity initiatives, and why we should care.